Insight Communications Design Qualitative Research
Inspiring change with meaningful insight.
Blending analysis with creativity.
Designing clarity in a complex world.
Subvista Qualitative Research

Subvista offers authentic qualitative research for any application, with deeper insights delivered by advanced interview techniques and immersive data analysis. By blending years of academic knowledge with extensive design consultancy I help clients find a clear direction via incisive research tailoring and real breadth of project management. My qualitative expertise is firmly rooted in a passion for interviewing and data-led strategies that can be used to explore, explain or evaluate your current situation.

Comprehensive training in qualitative methods are combined with strong brand awareness to ensure the focus remains firmly with the customer experience, whilst working in harmony with marketing teams and creative professionals. I value collaborative relationships with all participants and strive to create research contexts that are conducive to sharing ideas and difference of opinion. Performing my own analysis creates a deeper understanding of any insights to facilitate more actionable outcomes, whilst working independently enables a more honest relationship with clients and participants alike. Naturally, I abide by the British Psychological Society and Market Research Society codes of conduct and have ethically worked with individuals and groups in diverse contexts.

I also specialise in branding and communications for digital media and print. Whether you need to develop your visual identity, marketing plan, email campaigns, social media, key messages or other content I offer strategic thinking coupled with a practical approach to business. A professional background in graphic design enables seamless implementation, directly or via your own creative resources, and with knowledge spanning private and public sectors I can operate at local, regional and national level.

Bespoke research design, planning and implementation
Qualitative data analysis
Focus groups, depths, telephone and online interviews
Creative surveys and questionnaires
Participant recruitment
Market and social research
Branding, communications and creative services
Subvista Qualitative Research

Research should be a catalyst for change or an important process for verification. Whilst the internet offers many advantages, I firmly believe direct human interaction is unparalleled and recommend one never assumes one knows what other people think until you have the right conversation. My aim is to help clients achieve their overall objectives by delivering the relevant insight.

Focus groups are proven naturalistic methods for gaining new ideas and feedback about products, services, social issues and other concepts. Their synergistic atmospheres are explicitly used to generate new knowledge. With wide ranging applications, they are highly economical research tools because they explore different ideas in one session. Through deeper reflection and shared experience, participants often realise some very subliminal ideas.

With a wealth of experience in small group dynamics I can ensure an effective moderating style which helps people articulate their views. Whether you need focus groups for breadth of knowledge or deeper insight, I offer the relevant expertise. More crucially, I know when and how to alter my own interaction in order to balance the dynamics between myself and the emerging information. I prefer, and recommend, conducting interviews in relaxed environments but have also established relationships with local viewing facilities and prestigious venues for clients who require more formal spaces.

National Trust, Community Farm, BBC, Reuters, Coca-Cola & Schweppes Beverages, Geest, Express Foods Group, British Creameries, Grand Metropolitan Foods Europe, Van Den Burgh, Wates Built Homes, Thorn Security, World Gold Council, Nursery World, Slim Fast, Sun Nutritional Inc, Euro-Tunnel, Tissot, Agfa, British Gas, Anglian Water, Thompson, Roche, Saint Martin-in-the-Fields, Bloomsbury, Chatto & Windus, Little Brown, Red Fox, Helical Bar, Brown & Polson, Vent-Axia, Loewe, Dairy Crest, Hillaldham Coburn, L’Oreal, Jacques Vert, Bredero, Hogg Robinson, Bath Travel, Dormy Hotel, Winfrith, City Guides, Inter-Continental Hotels, Small Luxury Hotels, Barclays, Whitbread, Marks & Spencer, Travelex Bureaux de Change, National Counties, Montagne Jeunesse, Mesh, Cilag, Bard, P&O Containers, Colouroll, Bradford & Bingley, Glaxo, B&B Italia, Maxalto, Round Office, Artemide, Institution of Occupational Safety & Health, British Institute of Innkeeping.

Subvista Qualitative Research